Yu Minhong: EAST BUY plans to officially establish an e-commerce training school in Beijing this year

AASTOCKS
2026.02.11 01:21

Recently, Yu Minhong, the founder of New Oriental (09901.HK) and chairman of EAST BUY (01797.HK), announced in a live broadcast that EAST BUY plans to officially establish an e-commerce training school in Beijing this year, allowing e-commerce operational talents and influencers from various regions to come to Beijing for training.

As for the original intention of establishing the e-commerce training, he revealed that relevant departments in various places are currently placing great importance on e-commerce and often express the hope of sending people for training.

As early as mid-last year, Yu Minhong mentioned in a live broadcast the idea of considering establishing the New Oriental E-commerce Academy. He believes that influencers and hosts engaged in e-commerce live streaming now need a form of cultural training. It is not for the purpose of making money, but to elevate the overall level of Chinese hosts. If established, he will personally attend classes and will also invite famous hosts to teach