Mainland media reported that a reporter, posing as a consumer, called several Chow Tai Fook (1929.HK) stores in mainland China to verify rumors of gold jewelry price increases, and received confirmation that prices may officially adjust in mid-March. Currently, some stores have already received related notifications, and this price increase will focus on fixed-price products, with an expected increase ranging from 15% to 30%. However, the specific details of the price adjustment and implementation time will still depend on the actual price tags changed by the stores.
The report also mentioned that a Chow Tai Fook employee posted a price adjustment notice on WeChat Moments, explaining that the background for this price adjustment is due to &#34;recent influences from international and domestic market factors, leading to a continuous rise in gold and raw material prices.&#34; The group plans to adjust the prices of certain products, such as gold and diamond-studded gold items, after the Spring Festival to ensure that product pricing dynamically matches market conditions, and has requested all departments and stores to prepare for operational coordination and price management in advance to ensure an orderly progress of the price adjustment process

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Chow Tai Fook plans to raise the prices of gold jewelry after the Spring Festival, with an expected increase of between 15% and 30%. Some stores have already received notifications, and the specific details of the price adjustment will be confirmed once the price tags are actually changed. The reason for the price adjustment is the continuous rise in gold and raw material prices influenced by international and domestic market factors. The group has requested that all departments and stores prepare for price management in advance to ensure that the price adjustment process proceeds in an orderly manner

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Chow Tai Fook (1929) reports that mainland stores will raise gold jewelry prices by up to 30% after the Spring Festival