ByteDance Offering Free Robot Dogs and EVs as Lunar New Year AI War Heats Up

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2026.02.11 12:24
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ByteDance is launching a promotional campaign for its AI apps by giving away over 100,000 tech products, including robot dogs and drones, to Chinese customers for Lunar New Year. This initiative aims to boost user engagement and compete with rivals like Alibaba and Tencent. Winners will receive usage rights for premium electric vehicles integrated with ByteDance's Doubao AI assistant. Analysts suggest this strategy minimizes long-term costs while maintaining visibility. Despite a large user base, monetization remains a challenge for Chinese AI app developers, with only four making it to the top 100 globally by annual recurring revenue.