China's January smartphone sales down 23% Y/Y, says Counterpoint

Reuters
2026.02.12 14:09
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China's smartphone sales dropped 23% year-on-year in January, attributed to a high base from 2025 and changes in Chinese New Year promotions, according to Counterpoint Research. Huawei maintained its leading position despite a 27% decline in sales. Most domestic brands experienced significant declines, with Xiaomi seeing a 36% drop. In contrast, Apple was the only major brand to report growth, with an 8% increase in sales, driven by strong demand for the iPhone 17 series.