Chinese Manufacturers Challenge Western Luxury Brands

CoinLive
2026.02.13 12:00
Chinese manufacturers are intensifying competition against Western luxury brands as consumer skepticism about traditional high-end products rises. Bloomberg posted on X, highlighting how companies like Bosideng, a major player in the outerwear market, are gaining traction with global consumers. This shift reflects a broader trend where Chinese brands are increasingly appealing to international markets, challenging the dominance of established Western luxury names.