By Blake Brittain
Feb 13 (Reuters) - A bedding company that applied for a federal “Swift Home” trademark has abandoned its application following pressure from pop star Taylor Swift, an attorney for the company told Reuters on Friday.
Swift’s company TAS Rights Management LLC told the U.S. Patent and Trademark Office in a Wednesday filing the cursive “Swift” in Cathay Home Inc’s proposed logo closely resembles the singer’s trademarked signature and would likely mislead consumers into thinking she endorsed Cathay’s products.
“Our client has not used the disputed mark in commerce,” Cathay’s attorney Ting Geng said on Friday. “After evaluating the circumstances, our client elected not to pursue registration of a mark it did not consider essential to its business.”
Geng also said Cathay previously signed a coexistence agreement with Swift for another “Swift Home” trademark that was not at issue in the singer’s opposition.
Cathay’s abandonment of its new application was not immediately reflected in the USPTO’s records. Attorneys and a spokesperson for Swift did not immediately respond to a request for comment.
Cathay’s website says it sells its products through Bed Bath &amp; Beyond, Target (TGT.N) , Nordstrom and other retailers. It applied last year to register a federal “Swift Home” trademark covering bedding items including pillows, mattresses and sheets.
Taylor Swift is a 14-time Grammy Award winner whose recent “Eras” tour was the highest-grossing concert tour of all time.
Her company’s Wednesday filing said she owns federal trademarks covering the use of her name on bed linens, clothing and other products, and that Cathay’s proposed trademark would cause consumer confusion.
Cathay did not respond to Swift’s argument at the USPTO.

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A bedding company, Cathay Home Inc, has abandoned its application for a federal "Swift Home" trademark after Taylor Swift's company opposed it, claiming the logo closely resembles Swift's trademarked signature. Cathay's attorney stated the company decided not to pursue the registration as it was not essential to their business. Swift's filing argued that the proposed trademark would mislead consumers into thinking she endorsed Cathay's products. Cathay previously had a coexistence agreement with Swift for another trademark, but did not respond to her opposition in this case.

- A bedding company, Cathay Home Inc, has abandoned its application for a federal “Swift Home” trademark after Taylor Swift's company raised concerns about consumer confusion regarding the trademark resembling Swift’s signature.  
- Swift's company argued that the logo might mislead consumers into believing she endorsed Cathay's products, as she owns trademarks related to her name on similar goods.  
- The abandonment of the application was not yet reflected in the U.S. Patent and Trademark Office’s records, and there was no immediate comment from Swift's representatives.

'Swift Home' trademark abandoned after Taylor Swift opposition