ANTA's first flagship store in North America opened in Beverly Hills, Los Angeles

ANTA (02020.HK) announced that its first flagship store in North America officially opened last Friday (13th) in Beverly Hills, Los Angeles, marking the first offline direct-operated store for the ANTA brand in the U.S. market.

Beverly Hills, as a global high-end commercial landmark, gathers luxury brands and sports giants. ANTA's establishment of a direct-operated store here aims to break through the traditional overseas expansion model that Chinese brands have relied on, which involves wholesale and agent cooperation. Through ANTA's unique "brand + retail" business model and DTC (direct-to-consumer) capabilities, it seeks to build a new global path centered on "brand independence, product innovation, and cultural confidence."