Taobao Hong Kong has established a cooperation mechanism with Hong Kong Customs to enhance cross-border trade supervision and compliance standards

Alibaba-W (09988.HK) Taobao Hong Kong Station recently announced the signing of a memorandum of cooperation with the Hong Kong Customs, becoming the first cross-border e-commerce platform to reach such cooperation with Hong Kong Customs. This marks the establishment of a close and systematic collaboration mechanism between Taobao Hong Kong Station and Hong Kong Customs in dimensions such as combating the circulation of prohibited items, optimizing compliance in cross-border logistics, and enhancing consumer protection. Through measures such as information sharing, risk warning, and joint publicity, they aim to strengthen the compliance defense line for e-commerce and prevent prohibited items from entering Hong Kong through online shopping channels from the source.

Taobao Hong Kong Station will provide business insights and forward-looking suggestions that align with the realities of the e-commerce industry to assist in building a more efficient, transparent, and secure regulatory environment for cross-border trade. At the same time, the platform will continue to optimize its internal product review and risk identification mechanisms under the professional guidance of Customs, promoting local cross-border online shopping services towards higher compliance standards.

Ding Zhen Cai, General Manager of Taobao Tmall Hong Kong and Macau, also stated that Taobao Tmall Hong Kong Station will continue to optimize the platform's internal regulatory system, making good use of technological means such as big data and artificial intelligence to strengthen the monitoring of product listings, transaction processes, and after-sales services, aiming for "prevention before, monitoring during, and follow-up after," to develop business in a responsible and sustainable manner, working hand in hand with Hong Kong Customs to build a solid defense line