Havas tops growth guidance on AI productivity gains
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Havas (HAVAS.AS) reported a full-year organic growth of 3.1%, surpassing its guidance of 2-3%, driven by AI productivity gains. The company, spun off from Vivendi in December 2024, achieved this growth without increasing headcount. CEO Yannick Bollore noted a 50% reduction in production costs for advertising films due to AI. Havas plans to maintain a 100 million euro annual budget for AI investments and partnerships. For 2026, it forecasts organic growth of 2-3% and an adjusted EBIT margin of 13.2-13.5%. Net income rose 11.1% to 210 million euros.
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