Omdia: Apple and HONOR Claim Record Market Shares as Europe’s Smartphone Shipment Dips 1% in 2025 | TTGT Stock News
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Omdia's latest research indicates that the European smartphone market saw a 1% decline in 2025, totaling 134.2 million units. Samsung maintained its lead with 46.6 million units, while Apple achieved a record 27% market share, growing 6% to 36.9 million units, driven by strong demand for the iPhone 16 series. Xiaomi, Motorola, and HONOR followed, with HONOR entering the top five for the first time. Analysts suggest that despite challenges, capturing customer interest remains crucial for vendors in a competitive landscape.
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