Deloitte: The government allocates HKD 1.66 billion to the Tourism Board, a year-on-year increase of 35%, which helps stimulate the number of visitors to Hong Kong

Deloitte's Hong Kong Consumer Market Business Partner Zheng Huanran stated that the government’s continued commitment to supporting Hong Kong's consumption and retail market is welcomed. The allocation of HKD 1.66 billion to the Hong Kong Tourism Board in the Budget, a 35% increase from 2025, along with an additional HKD 100 million for a pilot program to attract international exhibitions, will help stimulate the number of visitors to Hong Kong, promote local consumer spending, and provide market entry opportunities for local consumer brands, thereby enhancing overall economic activity.

In addition, the firm noted the government's ongoing support for the development of the "Made in Hong Kong" food and beverage industry, leveraging Hong Kong's good reputation for food and beverage quality to expand into the mainland and international markets. With the Food Safety Center waiving food product certification fees for two years, the firm believes this will help reduce compliance costs for related businesses. Furthermore, the launch of a unified local agricultural and fishery product brand, accompanied by certification, testing, and traceability mechanisms, will further enhance the competitiveness and market recognition of Hong Kong food products