NOVA Group Holdings Limited, an investment holding company, engages in the operation of cultural and entertainment comprehensive services platform and provision of loan and financing services in Hong Kong and the People's Republic of China. It operates through two segments, Financing segment and Cultural and Entertainment segment. The company involved in the provision of operating services, sale and distribution of wine and liquor, clubbing operation, brand management services to bars, restaurants and related, promotion and consulting services to alcoholic beverages suppliers, bars, restaurants, lounges and others, contracting services and entertainment equipment solution, trading of goods, and sale of wine and liquor and daily supplies to entertainment stores and NOD Union members. It also provides products promotion services, sale and distribution of goods, and club and entertainment business.