East Buy Holding Limited, an investment holding company, engages in the livestreaming e-commerce business for sale of private label products in the People's Republic of China. It operates live streaming channels, including East Buy Beautiful Life and East Buy Private Label. The company also offers agricultural products under the private label East Buy brand. In addition, the company is involved in the provision of software and technology, education advisory, human resources and related services, tourism, and supply chain services, as well as online education services to college students and other occupational people.