Star Plus Legend Holdings Limited, an investment holding company, engages in retail and IP creation and operation businesses in the People's Republic of China. It is involved in the development and sale of health management and skincare products through a network of distributors and sub-distributors, and e-commerce channels, including online stores operated on social media platform. The company also creates and/or manages celebrity Ips; provides planning and management services to the production of media contents and events; and licenses its celebrity Ips, as well as sells related products. In addition, it engages in the media content creation, such as organization, planning, and management of production of IP programmes; event planning activities; production of digital and AI content; on-line trading management; restaurant management; and investing in music concerts and other events, as well as production of music.