06:25 ET
MINISO Wins Radar Award at The Licensing Awards 2025, Recognized for Excellence in Global IP Strategy
MINISO, a global lifestyle brand, won the Radar Award at The Licensing Awards 2025 for its excellence in global IP strategy. The award recognizes MINISO's achievements in IP collaboration and retail innovation, contributing to its growth in the licensing business. MINISO has expanded to 112 countries with over 7,600 stores, collaborating with renowned licensors and launching diverse products. The company aims to become a leading IP operation platform, focusing on both global collaborations and original IP development.