shopper360 Limited, an investment holding company, provides shopper marketing services in the retail and consumer goods industries in Malaysia. It operates through three segments: Advertising and Marketing; Sales Execution and Distribution; and Investment Holding and Other. The Advertising and Marketing segment provides digital and non-digital in-store advertising mediums in retail chain establishments; creative campaign development and mobile marketing services through its proprietary loyalty mobile application platform; in-store promoter services, such as sampling and events management for product launches, roadshows, seminars, and annual dinners; and marketing programs, marketing intelligence and analysis, and consumer relationship management services. The Sales Execution and Distribution segment offers merchandiser, sales force and supervisory, and talent management services; and sells fast-moving consumer goods.
