Rugged off-road vehicles are targeting young people
The Chinese hardcore off-road market is growing rapidly, with traditional brands being replaced by domestic brands such as Tank, Beijing, and BYD. In 2024, sales are expected to surge by 110.1% year-on-year, with a projected market share exceeding 3% in 2025 and potentially reaching 13% by 2030. Automakers are shifting their strategic focus towards younger demographics, with Great Wall Motor's new Tank 400 aimed at attracting urban young users, blurring the lines between hardcore off-road vehicles and urban SUVs
