Bazaarvoice, Inc. provides marketing tools to retailer and brand clients for understanding consumer voice. It provides its solutions through Bazaarvoice conversations platform, a software as a service platform, which enables clients to capture, manage, and display online consumer-generated content, including ratings and reviews, photos, questions and answers, videos, long-format narratives, seller ratings, and workbench analytics. The company’s platform also allows clients to pull in content from various social platforms, including Instagram, Facebook, and Twitter, as well as organize and display photos, videos, texts, and links that leverage social content throughout their site.
