PUMA SE

PUMA SE Announces Its Transformation Goal to Become One of the Top Three Global Sports Brands

Dadhania Maintains Hold Rating on PUMA SE NPV, Bernstein Maintains Buy Rating

PUMA Launches 'Go Wild Podcast'

PUMA SE has announced a new phase in its transformation journey, aiming to become a Top 3 global sports brand. The strategic priorities include unifying the brand globally and enhancing visibility through digital platforms. Additionally, PUMA has relaunched its online magazine, CATch UP, to highlight innovations, sports activities, and corporate culture, providing insights to stakeholders about these strategic initiatives.

Reuters

Puma SE Unveils Strategic Priorities to Establish Brand as Top 3 Global Sports Company, Relaunches CATch UP Magazine to Highlight Innovation, Corporate Culture, and Transformation Journey

PUMA SE :SHIFTS TO LICENSING MODEL WITH UNITED LEGWEAR COMPANY LLC IN THE US AND CANADATHIS CHANGE TOOK EFFECT ON NOVEMBER 1, 2025

Puma Shifts To Licensing Model With United Legwear Company In The U.S. And Canada

PUMA SE has announced a corporate reorganization, transitioning to a licensing model with United Legwear for certain product categories. This change will classify PUMA United as a discontinued operation in financial reporting from November 2025, allowing for clearer financial reporting and maintaining PUMA's brand presence. The reorganization aims to streamline operations and improve efficiency.

PUMA SE Classifies PUMA United as Discontinued Operation

RBC Capital analyst Piral Dadhania has reaffirmed a Hold rating on PUMA SE NPV (PMMAF) with a price target of €18.00. Dadhania, who focuses on the Consumer Cyclical sector, has an average return of -4.4% and a 39.33% success rate on stock recommendations. PUMA SE NPV also received a Hold rating from TR | OpenAI’s Jax Loafter, while Berenberg Bank maintained a Buy rating on October 31.

Tip Ranks

RBC Capital Reaffirms Their Hold Rating on PUMA SE NPV (PMMAF)

Citi analyst Monique Pollard has maintained a Hold rating on PUMA SE NPV with a price target of €17.70. Pollard, who focuses on the Consumer Cyclical sector, has an average return of 9.9% and a success rate of 53.81% on her stock recommendations. Additionally, DZ BANK AG also issued a Hold rating for PUMA SE NPV, while Goldman Sachs maintained a Buy rating on October 31.

Citi Sticks to Their Hold Rating for PUMA SE NPV (PMMAF)

Edwards covers the Consumer Cyclical sector, focusing on stocks such as PUMA SE NPV, Next plc, and Zalando. According to TipRanks, Edwards has an average return of -4.3% and a 46.91% success rate on recommended stocks. PUMA SE NPV has an analyst consensus of Hold, with a price target consensus of $27.02, representing a 20.27% upside. In a report released on October 21, Bernstein also maintained a Buy rating on the stock with a €24.00 price target.

PUMA SE NPV (PMMAF) Gets a Buy from Goldman Sachs

PUMA SE has announced a strategic reset following a 10.4% decline in sales for Q3 2025, attributed to efforts to enhance brand health and distribution. The company's gross profit margin fell to 45.2%, and adjusted EBIT decreased to €39.5 million. PUMA plans to cut 900 white-collar jobs by 2026 as part of its cost efficiency program. Despite these challenges, the Direct-to-Consumer segment, especially e-commerce, showed growth. PUMA aims to strengthen its brand and optimize distribution to become a top 3 global sports brand.

PUMA SE Reports Strategic Reset Amid Sales Decline

According to TipRanks, Krankowski is an analyst with an average return of -6.6% and a 34.29% success rate. Krankowski covers the Consumer Cyclical sector, focusing on stocks such as PUMA SE NPV, adidas AG, and JD Sports Fashion. PUMA SE NPV has an analyst consensus of Hold, with a price target consensus of $27.33, which is a 15.50% upside from current levels. In a report released today, RBC Capital also maintained a Hold rating on the stock with a €20.00 price target.

UBS Sticks to Its Hold Rating for PUMA SE NPV (PMMAF)

Wendy Liu covers the Consumer Cyclical sector, focusing on stocks such as PUMA SE NPV, adidas AG, and JD Sports Fashion. According to TipRanks, Wendy Liu has an average return of 3.0% and a 60.00% success rate on recommended stocks. The word on The Street in general, suggests a Hold analyst consensus rating for PUMA SE NPV with a $27.92 average price target.

PUMA SE NPV (PMMAF) Receives a Sell from J.P. Morgan

PUMA SE :REORGANIZES BRAND MARKETING STRUCTUREAPPOINTS MARIA VALDES AS CHIEF BRAND OFFICER

Puma Reorganizes Brand Marketing Structure, Appoints Chief Brand Officer

Jefferies has assigned a Hold rating to PUMA SE NPV (PMMAF), with an average price target of $27.44, indicating a potential upside of 9.76%. Analyst Grzinic, known for covering the Consumer Cyclical sector, has a 4-star rating and a 57.52% success rate. Additionally, TR | OpenAI reiterated a Hold rating with a price target of €23.00 in a report released on October 21.