WiMi Hologram Cloud Inc., together with its subsidiaries, provides augmented reality (AR) based holographic services and products in China. It operates in three segments: AR Advertising, AR Entertainment, and Semiconductor business. The company offers holographic AR advertising services and holographic AR entertainment products. Its holographic AR advertising software enables users to insert into video footages real or animated three-dimensional objects; and online holographic AR advertising solution embeds holographic AR ads into films and shows.