With the AI boom, $Apple(AAPL.US) expects a boost in demand for its new products, targeting a 10% increase in shipments of the new iPhone compared to the previous generation, with at least 90 million iPhone 16 units to be shipped in the second half of this year.

Due to competition from Huawei and limited improvements in cost-performance, iPhone 15 clearly underperformed in the Chinese market last year. Apple shipped approximately 81 million iPhone 15 units in the second half of 2023, which was already a low base. Therefore, the plan to ship 90 million units of the new model is not significantly high.

However, after the price cuts during the 618 promotion, iPhone 15 sales surged, once again proving that in the Chinese market, Apple's issue is not product capability or brand power but rather pricing. As long as the price is reasonable, consumers are still willing to buy. Additionally, with AI features set to launch this year, there is hope to stimulate many users to upgrade their devices.