Winnovation Culturaltainment Development Limited engages in the development and sale of real estate properties in China. It is involved in development and operation of cultural and tourism scenic spots, construction, hotel management, travel agencies, tourism services, property services, and other businesses. The company was formerly known as Macrolink Culturaltainment Development Co., Ltd. and changed its name to Winnovation Culturaltainment Development Limited in June 2025.