ShiFang Holding Limited, an investment holding company, operates in the publishing and advertising businesses in the People’s Republic of China. It operates through Publishing and Advertising, and Tourism and Integrated Development segments. The company offers newspaper advertising services; value-added advertising services; digital publishing services; and tailor-made digital advertising services, such as the content draft, design, and production. It also provides TV advertising services for real estate and automotive clients, as well as designs and produces mini-programs and related advertisements for automotive industry.