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name
WB-SW
09898.HK
Weibo Corporation, through its subsidiaries, operates as a social media platform for people to create, discover, and distribute content in the People’s Republic of China. It operates through two segments, Advertising and Marketing Services; and Value-Added Services. The company offers discovery products to help users discover content on its platform; self-expression products that enable its users to express themselves on its platform; and social products to promote social interaction between users on its platform. It also provides advertising and marketing solutions, such as social display advertisements; and promoted marketing offerings, such as Fans Headline, Fans Headline, Weibo Express, and promoted feeds, as well as promoted trends and search products that appear alongside user’s trends discovery and search behaviors.
6.459 T
09898.HKMarket value -Rank by Market Cap -/-

Financial Score

19/11/2025 Update
C
Interactive Media and ServicesIndustry
Industry Ranking15/24
Industry medianC
Industry averageC
Score Analysis
Peer Comparison
  • Criteria
    Rating
  • Profit ScoreB
    • ROE10.75%B
    • Profit Margin21.11%A
    • Gross Margin76.74%A
  • Growth ScoreC
    • Revenue YoY1.01%C
    • Net Profit YoY15.11%B
    • Total Assets YoY-7.45%D
    • Net Assets YoY8.24%B
  • Cash ScoreC
    • Cash Flow Margin473.81%C
    • OCF YoY1.01%C
  • Operating ScoreD
    • Turnover0.26D
  • Debt ScoreC
    • Gearing Ratio43.79%C

Valuation analysis

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Institutional View & Shareholder

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    News
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    The Hang Seng Index closed down 0.38%, and the Hang Seng Tech Index fell 0.69%

    36Kr learned that the Hang Seng Index closed down 0.38%, and the Hang Seng Tech Index fell 0.69%; the media, semiconductor, and software services sectors led the decline, with CONTEL down over 5%, Xiaomi Group down over 4%, and Weibo down over 2%; the precious metals, insurance, and automotive sectors strengthened, with SD GOLD up over 7%, China Life up over 2%, and Seres up over 1%; southbound funds had a net purchase of HKD 6.591 billion

    36Kr·
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    36Kr·
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    UBS lowers Weibo's target price to 110.4 yuan, maintains "Buy" rating

    UBS published a research report, lowering the target price for Weibo-SW's H shares to HKD 110.4, while maintaining a "Buy" rating. The report pointed out that Weibo's third-quarter performance met the revised forecasts, with revenue declining 5% year-on-year and adjusted net profit dropping 20%. Gross margin fell to 76%, below expectations, but due to lower operating expenses, operating profit met expectations. UBS holds a cautious outlook on the revenue prospects for the fourth quarter, slightly lowering the adjusted net profit forecast for this year by 2%. It is expected that next year's dividend yield will reach 8%, providing downside protection for the stock price

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    In "The Big Banks," Citigroup lowers Weibo's target price to $10.5, rating it "Outperform."

    Citi has lowered the target price for Weibo to $10.5, maintaining a "Outperform" rating. The third-quarter financial report slightly missed expectations, with total revenue decreasing by 5% year-on-year, and the adjusted operating profit margin at 30%. Although revenue is expected to improve in the fourth quarter, there is pressure on revenue for the fiscal year 2026. Brand advertising and AI commercialization are expected to provide upside potential. Weibo anticipates maintaining its dividend payout ratio, with a yield close to 8%

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    Earnings Summary: Highlights of Weibo Corporation’s Q3 2025 report

    Weibo Corporation reported a year-over-year decline in Q3 2025 revenue and adjusted earnings. Net revenues fell 5% to $442.3 million, with advertising revenues dropping 6% to $375.4 million. However, value-added services revenue rose 2% to $66.9 million. Net income increased to $221.1 million, or $0.83 per share, from $130.6 million last year. Adjusted net income was $110.7 million, or $0.42 per share. The company had 578 million monthly active users and 257 million daily active users. Operating income was $117.3 million, with a 27% margin.

    Alpha Street·
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    Sales of "Dawan Chicken" related products exceeded 680 million yuan, trending on Weibo 14 times.

    The National Games mascot "Dawan Chicken" has driven merchandise sales to over 680 million yuan, trending on Weibo 14 times. Its hashtag reached over 3 billion views, and a Douyin post surpassed 1 billion views. The mascot's popularity is comparable to the IP Labubu, with significant market capitalization for related tokens.

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