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Direct Digital
DRCT.US
Direct Digital Holdings, Inc. operates as an end-to-end full-service advertising and marketing platform. The company’s platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, education, healthcare, financial services, consumer products, and other sectors with a focus on small and mid-sized businesses.
391.92 B
DRCT.USMarket value -Rank by Market Cap -/-

Financial Score

13/11/2025 Update
D
MediaIndustry
Industry Ranking109/115
Industry medianC
Industry averageC
Score Analysis
Peer Comparison
  • Criteria
    Rating
  • Profit ScoreB
    • ROE443.74%A
    • Profit Margin-26.76%E
    • Gross Margin27.73%C
  • Growth ScoreE
    • Revenue YoY-62.46%E
    • Net Profit YoY-45.32%D
    • Total Assets YoY-27.98%E
    • Net Assets YoY55.34%A
  • Cash ScoreE
    • Cash Flow Margin-373.68%D
    • OCF YoY-62.46%E
  • Operating ScoreA
    • Turnover1.31A
  • Debt ScoreE
    • Gearing Ratio129.71%E

Valuation analysis

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Institutional View & Shareholder

Analyst Ratings

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    News
    View More

    Direct Digital Holdings Regains Nasdaq Compliance on Stockholders' Equity

    Direct Digital Holdings Inc. has regained compliance with Nasdaq's minimum stockholders' equity requirement of $2.5 million. The company received an exception from the Nasdaq Hearings Panel, allowing until January 30, 2026, to meet the minimum bid price requirement of $1.00 per share for 10 consecutive business days.

    Reuters·
    US
    DRCT
    +44.07%
    Reuters·
    US
    DRCT
    +44.07%

    Direct Digital | 10-Q: FY2025 Q3 Revenue: USD 7.984 M

    LB filings·
    US
    DRCT
    +44.07%
    LB filings·
    US
    DRCT
    +44.07%

    Direct Digital Holdings’ Earnings Call: A Mixed Outlook

    Direct Digital Holdings, Inc. (DRCT) held its Q3 earnings call, revealing a mixed outlook. While buy-side revenue increased by 7% to $7.3 million, sell-side revenue plummeted from $2.2 million to $600,000. The company reported a consolidated revenue decline to $8 million and a net loss of $5 million, though improved from last year. Strategic partnerships and AI advancements were highlighted, alongside a successful $25 million debt conversion. Despite operational cost reductions, the overall financial picture remains cautious as the company navigates significant challenges ahead.

    Tip Ranks·
    US
    DRCT
    +44.07%
    Tip Ranks·
    US
    DRCT
    +44.07%

    Direct Digital Holdings shares are trading lower after the company reported mixed Q3 financial resutls.

    benzinga_article·
    US
    DRCT
    +44.07%
    benzinga_article·
    US
    DRCT
    +44.07%

    Direct Digital Q3 revenue drops

    Direct Digital's Q3 revenue fell 12%, missing analyst expectations, while net loss improved but also missed estimates. Buy-side advertising revenue grew 7% year-over-year, driven by new verticals, but sell-side revenue declined due to lower inventory and engagement. Operating expenses were reduced by 15% due to cost-saving initiatives. Analysts maintain a "buy" rating, with a median 12-month price target of $6.00, significantly above the recent closing price of $0.33.

    Reuters·
    US
    DRCT
    +44.07%
    Reuters·
    US
    DRCT
    +44.07%