Google search traffic to news sites drops one-third
Google search traffic to news sites has dropped significantly, with a 33% decline globally and 38% in the US over the past year, according to Chartbeat. This decline is attributed to the introduction of AI Overview search results, which provide users with summarized information, making it harder to find original sources. Additionally, traffic from Google Discover and social media platforms like Facebook and X has also decreased sharply, posing challenges for news websites reliant on external traffic sources. Google disputes the findings, citing discrepancies in data and emphasizing recent changes to improve visibility for news links.
Cryptopolitan·