Pursuit Attractions Hospitality(PRSU.US)

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Pursuit Attractions Hospitality
PRSU.US
Pursuit Attractions and Hospitality, Inc., an attraction and hospitality company, owns and operates hospitality destinations in the United States, Canada, and Iceland. It operates various attractions and lodges with integrated restaurants, retail, and transportation facilities. The company was formerly known as Viad Corp and changed its name to Pursuit Attractions and Hospitality, Inc. in January 2025.
167.26 B
PRSU.USMarket value -Rank by Market Cap -/-

Financial Score

04/02/2026 Update
B
Leisure FacilitiesIndustry
Industry Ranking1/21
Industry medianC
Industry averageD
Score Analysis
Peer Comparison
  • Criteria
    Rating
  • Profit ScoreC
    • ROE-27.65%E
    • Profit Margin82.54%A
    • Gross Margin91.78%A
  • Growth ScoreA
    • Revenue YoY259.82%A
    • Net Profit YoY1174.20%A
    • Total Assets YoY-16.64%E
    • Net Assets YoY110.86%A
  • Cash ScoreB
    • Cash Flow Margin153.32%C
    • OCF YoY259.82%A
  • Operating ScoreC
    • Turnover0.4C
  • Debt ScoreB
    • Gearing Ratio30.90%B

Valuation analysis

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Institutional View & Shareholder

Analyst Ratings

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    News
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    Pursuit Attractions and Hospitality, Inc. (NYSE:PRSU) Given Average Rating of "Buy" by Analysts

    Pursuit Attractions and Hospitality, Inc. (NYSE:PRSU) has received a consensus "Buy" rating from five analysts. The average price target is $34.00, with Stifel Nicolaus raising it to $44.00. CEO David W. Barry purchased 755 shares at $33.39 each. Institutional investors hold 89.91% of the stock. PRSU opened at $34.64, with a market cap of $979.62 million and a P/E ratio of 2.77. The company reported $2.65 EPS, exceeding estimates, and expects 1.25 EPS for the current year.

    Market Beat·
    US
    PRSU
    -0.77%
    Market Beat·
    US
    PRSU
    -0.77%

    Is Pursuit Attractions and Hospitality (PRSU) Using the Flyover Sale to Quietly Redefine Its Capital Playbook?

    Pursuit Attractions and Hospitality, Inc. plans to sell its Flyover flying theater subsidiaries for $78.40 million, aiming to reshape its attractions portfolio and enhance capital allocation. This divestiture could provide liquidity but may not significantly alter the company's risk profile unless funds are used judiciously. Despite a recent rise in share prices, the stock remains potentially undervalued by 36%. Investors should consider execution risks and balance sheet flexibility as key factors in assessing Pursuit's future prospects.

    Simplywall·
    US
    PRSU
    -0.77%
    Simplywall·
    US
    PRSU
    -0.77%

    Sector Update: Consumer Stocks Mixed Pre-Bell Wednesday

    Consumer stocks showed mixed performance pre-bell on Wednesday. The Consumer Staples Select Sector SPDR ETF (XLP) fell 0.3%, while the Consumer Discretionary Select Sector SPDR ETF (XLY) saw a slight increase. PDD Holdings (PDD) was fined 100,000 Chinese renminbi for tax document delays but saw a pre-bell share increase of over 3%. MakeMyTrip (MMYT) shares dropped over 6% after missing revenue expectations. Pursuit Attractions and Hospitality (PRSU) shares rose over 1% following the announcement of a $78.4 million sale of its Flyover business to Brogent Technologies, expected to close in spring 2026.

    fidelity·
    US
    PRSU
    -0.77%
    fidelity·
    US
    PRSU
    -0.77%

    Pursuit Announces Strategic Actions To Boost Shareholder Value, Refocus On Attractions And Hospitality

    Jan 21 (Reuters) - Pursuit Attractions and Hospitality Inc:* PURSUIT ANNOUNCES STRATEGIC ACTIONS TO ENHANCE SHAREHOLDER VALUE AND ACCELERATES FOCUS ON ICONIC ATTRACTIONS AND HOSPITALITY EXPERIENCES* PURSUIT ATTRACTIONS AND HOSPITALITY INC - TO SELL FLYOVER BUSINESS FOR $78.4 MILLION* PURSUIT ATTRACTIONS AND HOSPITALITY INC - RECEIVES $25 MILLION DEFERRED PROCEEDS FROM GES SALE Source text: Further company coverage:

    Reuters·
    US
    PRSU
    -0.77%
    Reuters·
    US
    PRSU
    -0.77%

    Pursuit Sells Flyover Business to Brogent Technologies for $78.4 Million

    Pursuit Attractions and Hospitality Inc. has agreed to sell its Flyover flying theater attractions business to Brogent Technologies Inc. for approximately $78.4 million, representing about 15 times Flyover’s estimated 2025 Adjusted EBITDA. The transaction is expected to close this spring, pending customary conditions and regulatory approvals, with Flyover continuing to operate as part of Pursuit until completion.

    Reuters·
    US
    PEJ
    -0.89%
    US
    PRSU
    -0.77%
    Reuters·
    US
    PEJ
    -0.89%
    US
    PRSU
    -0.77%
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